Work About Contact

Youtube “Find My Audience” Tool

Project Overview

Youtube “Find My Audience” Tool

Collaborated closely with members of the YouTube team and agencies Firewood and Newfangled to create the “Find My Audience” tool, with the intention of helping marketers understand who their most valuable customers are on YouTube — and learn how to reach them individually with relevant messages. There were 950K total page views, 450K unique visitors, and 3.5K report downloads within the first few months of launch. Check out the final tool here.

Client Youtube

Category UX / Visual Design

Role UX & Visual Design / Oversight

Agency Newfangled / Firewood

Team Think with Google / Youtube